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ROI Measuring What Matters – Want to Innovate? Try measuring the Intangible too!

There’s an incredible amount of time spent talking about ROI for Social Media.  Measurement is important, we need to make sure we can understand the impact of the experiments we conduct in running our businesses.  Perhaps it’s time we consider some innovation with ROI and make sure we are MEASURING WHAT MATTERS. After you’ve read […]

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