Man in Bowler Hat

If You Don’t Have a Purpose and Understand Your People, You Can Forget Social Media

The very first thing I do when starting to work with anyone is ask two questions: You have to be able to answer these questions before you start any Social Strategy or indeed any business. IDEO‘s Tom Hulme presented at workshop for Startup Accelerator TechStars.  His presentation highlights these two important questions and adds a third […]

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No More Random Acts of Social Media

“No More Random Acts of Social Media” Tip the Social Media Equation in Your Favour

Last week I had the pleasure of presenting a workshop on Social Media for 130 members of the Metropolitan Waste Management Group (MWMG) at their Tipping Point Conference. There was a real buzz amongst the crowd. Having the hallowed grounds of the MCG as backdrop certainly added to the occasion. Big thanks to Josephine Newman for […]

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YodaDoorDoNot

Enable Social Business. Banning the BS in Social Media Part 6

This is Part 6 of a 10 part series exploring how to Ban the BS from Social Media. The series looks at the key elements of successfully implementing a Social Media and Social Business Strategy.  Each Part is derived from our 10 Commandments for Banning the BS from Social Media. PART 6. Enable Social Business There are […]

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Social Media Strategy Pyramid - The Social Larder

Strategy, Why? comes before Technology, How? Banning the BS from Social Media Part 1.

A little while ago we established and shared our 10 Commandments for Banning the BS from Social Media.  Yeah, we think they make sense and we know what, we mean . But, we wanted to explicitly explain each one, so that you’ll be able to understand what we mean when we say “Strategy, Why? comes before Technology, […]

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