Man in Bowler Hat

If You Don’t Have a Purpose and Understand Your People, You Can Forget Social Media

The very first thing I do when starting to work with anyone is ask two questions: You have to be able to answer these questions before you start any Social Strategy or indeed any business. IDEO‘s Tom Hulme presented at workshop for Startup Accelerator TechStars.  His presentation highlights these two important questions and adds a third […]

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The Science of Angry Birds

Be Scientific. Banning the BS from Social Media Part 4.

This is Part 4 of 10 part series exploring how to Ban the BS from Social Media. The series looks at the key elements of successfully implementing a Social Media and Social Business Strategy.  Each Part is derived from our 10 Commandments for Banning the BS from Social Media. PART 4.    Be Scientific What’s being Scientific?  Being […]

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