Look out! It’s Huge! It Moves Quietly & It’s Standing Right Behind You! It’s Google+

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Google Plus has been called a Ghost Town. It’s been labeled a Social Network for geeks.

There is much more to Google+ than many realise. Take a look for yourself before you judge.

Here’s our top reasons Google+ is here to stay and will become increasingly popular and yes active:

  1. Design & Experience – It’s designed beautifully, provides a better, easier user experience.  Try out the iPad and Android app’s and compare to them to Facebook’s offering. Speed, ease of use and meaningful functionality are major foci for Google.  Enhancing user experience is demonstrated through purposeful mobile integration with Google Now predicting your needs and providing the information you want. Siri is playing catch-up. Add to that a potentially game changing new user interface with Google Glasses (check out the Video below) and you’ve got some serious potential to engage. Think Walkman vs iPod or Smart Phone vs Glasses.
  2. Bringing the Tools Together – Getting all the tools you need to talk to each other is not easy. Google+ pulls a mass of these together and integrates them. Convergence! Shared Doc’s, Private & Public feeds through Circles, Photo Albums with instant upload from mobile, Hangouts for voice and video sharing with live broadcasting (Hangout On Air) and recording to YouTube, Location Services, Events.
  3. Number that don’t lie – Android has taken a massive share of the mobile market. First thing you do when you get an Android phone is sign up with Gmail, automatically get a Google+ profile and all of a sudden your in Google’s playground. Google is now the No. 2 Social Network (Global Web Index Dec 2012)  behind Facebook. The key metric active users is on the up.

If that’s not enough to get you to at least have a play, Google continues to sneak great integrations into the system, many for free. Let’s not forget one of the biggies, it isn’t spamming us with advertising … yet.

Even if you’re still not convinced. At minimum do the following:

  1. Lock away your Personal, Business account and at least one Community (public forum). Check out these videos to find out how.
  2. Allocate some time to listening on the network and looking for people who care about: Who you are and What you are passionate about. If you find enough of them get active, engage.

For some more thoughts on Google+ check out Dave Llorens article in Fast Company “The Future Of Google Plus, And Its Path To Social-Media Domination | Fast Company”

There’s a list of 42 “How To” Videos for Google+ at the end of this post to help you get started.

At The Social Larder we use a framework to help assess the potential of a Social Media channel rather than using one just because everyone else is. We ask basic questions like:

  1. Is it easy to use?
  2. How much time and effort will it take?
  3. How will I integrate it into the rest of my Social Media Strategy?

More importantly we ask:

  1. How can I use it to engage my community?
  2. Create context? Build relationships?
  3. Draw people to my website?

If you’d like to learn more about Getting Started Online and our framework for evaluating Social Channels checkout our workshops.

Check out our Workshops

Do you use Google+? What do you love or hate about it? Leave a comment and follow us to stay up to date with the latest from The Social Larder.

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Learn more about Google+: complete collection of how-to videos
Circle & sharing. Hangouts. Events. Photos. Local. Mobile.

Original shared on Google+ by Denis Labelle.

1. Get started with Google+
2. Google+: Find People You Know
3. Google+: Fun with Hangouts

Circles & Sharing
4. Google+: Sharing
5. Google+: About Circles
6. Google+: Reading and Responding
7. Google+: Mention someone in a post
8. Google+: Visibility of content
9. Google+: See who a post is shared with
10. Google+: There’s more to explore
11. Google+: Manage the content in your stream

12. Google+: Start a Hangout
13. Google: Let’s Hangout…
14. Google+: Getting Started With Hangouts On Air
15. Google+: Broadcast Your Hangout To The World

16. Google+ Events: Bon Voyage
17. Google+ Events: Make your invitations stand out
18. Google+ Events: Share event photos instantly with Party Mode
19. Google+ Events: See everyone’s event photos in one place
20. Google+ Events: Creating an event with Google+
21. Google+ Events: Introducing a new way to get together

22. Google+: Share photo albums
23. Google+: Photo tagging
24. Google+: Organize your photos
25. Google+: Edit your Photos

26. Google+ Local: See Reviews from your friends
27. Google+ Local: Decide with Zagat
28. Google+ Local: Review your favorite places
29. Google+ Local: Places you’ll love, from people you trust

30. Google+ for Android
31. Google+ for iPhone gets a new look
32. Google+: New Dad

33. Google+: Set Up Your Profile
34. Google+: Search and trending topics
35. Connect with friends the way you want with Google+ in Gmail
36. Google+: Pages
37. Google+: +1 across the web
38. Google+: Sharebox and Notifications
39. Google+: Switching between your profile and page
40. Google+ Communities: A place for whatever you’re into
41. Google+: Customize Your Settings
42. Google+: Organize your ribbon

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