The very first thing I do when starting to work with anyone is ask two questions:
Why do you want to do this?
Who are the people that are important to you?
You have to be able to answer these questions before you start any Social Strategy or indeed any business.
IDEO‘s Tom Hulme presented at workshop for Startup Accelerator TechStars. His presentation highlights these two important questions and adds a third area of discussion. Taking a scientific approach to validating what you are doing. Perfectly aligned to The Social Larder’s 4’th Commandment for Banning the Bullshit in Social Media “Be Scientific”.
Take the time to read it. Let me know what you think. Tweet me @PaulKaan.
Slides 36 & 37 show, how far you can, if you really want to walk a mile in the shoes of your people, in this case as a patient in a hospital. It’s worth reading “Brain Disruptions from the Do Lectures 2013: Design” in conjunction with this post. Here’s an excerpt from the post as shared by Owen Rogers from IDEO at the Do Lectures.
“Charged with exploring how a hospital might improve it’s level of patient service the IDEO crew did something very simple. They strapped a camera to a patient’s head and recorded their experience. They mapped the patients journey and shared that perspective with the hospital board. Owen shared stirring footage of the patient, lying helpless on a hospital gurney, looking up at white ceiling panels, the thrum of the hospital in action pulsating in the background. The sense of feeling alone, isolated and afraid, in a foreign, sterile place was palpable. The rawness of the visuals shifted the hospital board’s paradigm to action in just a few moments.”