Gary-vee does it again with a talk from the heart backed by real experiences and an entrepreneurial spirit. Gotta love his No BS approach to Social Media. Anyone that loves Filthy Good Vino and Social Media can’t be half bad.
If you’re asking yourself what the ROI for Social Media is or where it’s heading in the future, you’ve gotta watch this presentation. What’s the value of establishing a life long relationship in an environment that is no longer about PUSH?
After you’ve watched it, I’d love to know: What you thought of the presso? If you have any questions? What was the best bit, one take home from the presso for you? Post a comment below.
No one’s looking at billboards when they drive anymore – they’re texting, tweeting! People are sitting in front of the TV with a smartphone, Ipad or laptop maybe all three. No one watches ads anymore, they record and fast forward through the adds or down load with no adds.
What’s the next trend?
The most important word for business today is “Context”.
“Stop playing the game like an 18 year old trying to close on the first date! Look to the long term game.”
“Are you working on the Wedding or the Marriage? The one day or the life long relationship.”
Love the fact that he’s set up a Thank You Department for one of his businesses, The Wine Library. They call people after the place an order to thank them, that’s it, no up-sell, just gratitude for choosing to do business with them. Awesome. They get 7% of the people they call, calling back to apologise for being abrupt, they just thought it was going to be yet another “pitch”. Now that’s thinking and working hard on the relationship!
Warning: There’s a little dirty language in this one.