Finally some Substance – Predictions for The Next Wave of Digital Opportunities

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The New Year has rolled around and a Tsunami of posts on “Trends / Predictions for 2013” has hit. Floating amongst the superficial and last years prediction re-hashed a couple of presentations had me thinking “Yep, sounds about right”. Fjord’s annual Digital Trends presentation and some thoughts from David Armano of Edelman are worth spending some time digesting.

Fjord reviews digital technologies that have helped us re-imagine so many aspects of our lives and tracks their evolution over the last few years. They offer a framework for taking advantage of these technologies as they continue to evolve. More importantly they consider the people aspect highlighting the shift from transactional and utilitarian to engagement, purpose and designing for experience.

Developing frameworks to manage digital disruption is key for any business to sustainably realise the potential opportunities the current digital revolution has to offer.  It’s an approach that The Social Larder embeds in everything we do.

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